projects union-adidas
"Union x Adidas" Turning a Sneaker Launch Into an Immersive Fan Experience
A spatial web concept designed around a sneaker drop, fan culture, and a virtual showroom that makes the launch feel interactive instead of transactional.
The experience combines a branded 3D environment, product focus, and lightweight interaction patterns for browsing, discovery, and conversion.
Experience Design
Spatial Product Moment
The sneaker is positioned as the central object in a showroom scene, giving the product a stronger sense of presence than a standard campaign page.
Fan-Focused Environment
Stadium-inspired details, branded surfaces, and crowd scale help connect the product launch to Union fan culture.
Commerce-Ready Flow
Interaction points are kept clear and direct, so the immersive layer can support product discovery without making the purchase path harder.